The world is changing rapidly, just as the daily use of numerous technological tools such as smartphones is changing, and this is also reflected in the smallest companies. The way customers buy products or use services has changed dramatically, and you shouldn’t underestimate the prospects offered by apps for smartphones and tablets.
A mobile application is now an essential tool for any brand interested in expanding its market reach, and you will be interested to know that the size of the company itself does not preclude this opportunity.
In the past, this tended to be a sector restricted to large companies already established in the “conventional” market, which could enjoy the advantage offered by brand recognition, for example. However, today there are also numerous examples of SMEs and start-ups that have achieved great success thanks to the explosion in popularity of their respective smartphone apps, such as Uber or Airbnb. This helps to prove how advantageous the creation of a mobile application can be, not only for large companies but also and above all, for SMEs and start-ups.
To create an application for smartphones and tablets that is attractive to users, it is necessary that the design of the same includes some key elements designed to meet the needs of customers and to offer them a user experience (and potentially a purchase) easier and without complications, which you will explore in this blog.
The 6 key elements for the creation of a successful business App
- Ease of use
it must be considered a fundamental requirement during the research and development phase of the mobile application. This is because you need to make sure that your app is easily usable by as many (potential) users as possible, who could be from a variety of age groups and with different levels of experience and familiarity with smartphones.
To this end, it becomes important to ensure that your app is also pleasant to observe and use without inducing frustration and confusion in the end user who will use it.
- Speed in uploading
Another important element undoubtedly concerns the optimization of the mobile application in terms of performance and loading speed.
From a practical point of view, each element of your app, to be considered effective, should not take more than 2 seconds to complete loading.
- Integration with social networks
Social platforms have become essential to communication and collaboration between brands and their customers. For this reason, it is advisable to consider offering app users the ability to share content or purchases made within the app with their followers, to increase engagement and brand recognition.
- In-App Payments
Nowadays, especially for companies that deal with eCommerce, offering users an in-app payment solution has become essential.
A successful mobile application must include the possibility of making quick and secure payments through a proprietary platform capable of safeguarding users’ sensitive data or by relying on “intermediary” services such as PayPal.
- Compatibility with Android and iOS operating systems
It is important to make sure that your mobile application can support both popular operating systems, Android and iOS. This is because it is important that your customers are able to use your service and buy your products regardless of the logo on the back of their smartphones.
- User Feedback
Offering customers the ability to leave feedback, comments, and reviews within the mobile app is as essential for them as it is for you.
This is because users can have immediate access to further information on certain products, and you can instead analyze their feedback to evaluate any changes and/or improvements to your offer or your app.
Why it pays to invest in a mobile application
The mobile applications market is a rapidly growing sector, and compared to the past, it is now easily accessible to everyone, even above all to SMEs.
It is still an extremely competitive market, but if your interest is to increase your brand’s online presence and thus attract new customers, creating a mobile application is certainly a winning choice.
Numerous companies around the world are adopting this solution to keep up with the times. Building a mobile application is now becoming essential, and it is important that your business reality is at the forefront of ensuring your success.